5 Signs Your Edmonton Business Website Needs a Redesign

The Problem

Is Your Website Helping or Hurting Your Business?

Your website is often the first impression potential customers have of your business. In Edmonton's competitive market, a dated or poorly performing website doesn't just fail to attract customers, it actively drives them to your competitors. Here are five signs that your website is due for a professional redesign.

Sign 1

Your Site Takes More Than 3 Seconds to Load

Google's research shows that 53% of mobile visitors leave a site that takes more than 3 seconds to load. If your website is slow, you're losing more than half your potential customers before they even see what you offer. Test your site speed now at PageSpeed Insights (pagespeed.web.dev) and enter your URL. If your score is below 50, your site is significantly underperforming. Google uses Core Web Vitals as a ranking factor, a slow site means lower rankings, fewer visitors, and fewer customers.

Sign 2

Your Website Isn't Mobile-Friendly

Over 60% of web traffic in Edmonton comes from mobile devices. If your website doesn't look good and work well on phones, you're losing the majority of your audience. Google uses mobile-first indexing, meaning it evaluates the mobile version of your site for rankings.

• Text is too small to read without zooming
• Buttons are too close together to tap accurately
• Images overflow the screen or content shifts while loading
• Menus don't work properly on touchscreens
• Forms are difficult to fill out on a phone

Sign 3

You're Embarrassed to Share Your URL

This is the gut-check test. When someone asks for your website, do you hesitate? Do you make excuses, "we're working on updating it" or "it doesn't really show what we do"? If you're not proud of your website, neither are your customers. In 2026, an outdated website signals an outdated business. Professional buyers judge a company by its web presence.

Sign 4

Your Site Doesn't Generate Leads or Calls

A website isn't a brochure, it's a salesperson that works 24/7. If your site isn't generating contact form submissions, phone calls, or emails, something is wrong:

• No clear call-to-action, every page should guide visitors toward a specific action
• Contact information is buried, your phone number and form should be visible without scrolling
• No trust signals, missing testimonials, reviews, certifications, or portfolio examples
• Poor SEO, if Google can't find your site, customers can't either

Sign 5

You Can't Update Your Own Content

If updating a phone number or adding a photo requires calling your developer and waiting days (or paying a fee every time), your website is holding your business back. Modern websites should be easy to maintain, whether through a CMS with a simple editing interface or well-organized code files that a developer can update in minutes.

The Process

What a Redesign Actually Involves

A professional website redesign isn't just a fresh coat of paint. Here's what the process typically looks like at Codent. The entire process takes 2–8 weeks depending on complexity. During that time, your existing site stays up, there's zero downtime.

• Discovery and strategy (Week 1): understanding your business goals, audience, and what's not working
• Design (Weeks 2–3): wireframes and visual designs for key pages, reviewed by you
• Development (Weeks 3–6): building the site with clean, fast, SEO-optimized code
• Content migration (Week 5–6): moving your content and setting up 301 redirects
• Testing and launch (Week 6–7): cross-browser testing, mobile testing, speed optimization, and going live

FAQ

Frequently Asked Questions